Anti-Energy Drink - 2636 Words

Anti Energy Drink: Drankâ„ ¢ â€Å"Slow Your Roll† Here to stay or just a fad beverage? By Eric D. Jackson Requirements of Marketing Management October, 2009 Dr. Edward Paul Sakiewicz Abstract The energy drink, Red Bull, slogan is â€Å"It Gives You Wings†, now marketers are reversing the influx of energy slogan with Drankâ„ ¢Ã¢â‚¬â„¢s â€Å"Slow Your Roll.† A new beverage claiming to be the opposite of an energy drink is raising eyebrows because it is modeled after an illegal drink. It is modeled after illegal cocktail called syrup, which is made with prescription cough syrup and Sprite (Drankâ„ ¢. (2009), 1st para). Has the buzz of the effect from drinking the beverage, made this drink popular and demanding or is it here to stay? Marketing planning†¦show more content†¦Melatonin extracts aid the body in resetting its natural clock and are even strong enough to prevent the effects of jet-lag. Drankâ„ ¢ enhances the positive effects of melatonin with flair and flavor which all are sure to enjoy. Valerian Root: Valerian Root benefits anyone who may suffer from anxiety; restlessness; insomnia; mental strain; lack of concentration; excit ability; stress; chronic headaches or migraines; nervous stomach cramps; bladder control issues; chronic pain, menopause; and the discomfort, and emotional distress which may occur with menstruation. Drankâ„ ¢ contains a healthy dose measured to compliment the effects of the melatonin and enhance relaxation. Valerian Root has been used around the world for centuries as a safe sedative without the morning grogginess and possibility of addiction that man-made sedatives generally contain. Drankâ„ ¢ takes this old age remedy and puts it in the mix with melatonin to slow your roll after a long day. Rose Hips: Another age-old remedy for what ails the body, Rose-Hips, is an excellent source of vitamin-C, contains biologically valuable bioflavonoid and is a great source of anti-oxidants. Rose-Hips have traditionally been used to treat diarrhea, nervousness, exhaustion, stress, urinary problems. Rose- Hips is commonly consumed by itself in tea (a drink) or is used as topical oil. Dra nkâ„ ¢ adds Rose-Hips to the Melatonin and ValerianShow MoreRelatedEffects of Energy Drinks1114 Words   |  5 PagesAre Energy Drinks Safe? Whether it is a long night studying or just not ready for the day, college students choose to drink energy drinks to get full energy. These highly caffeinated drinks come with stimulating names such as Red Bull, Monster, Full Throttle, or Rockstar. Although these drinks are marketed as a healthful stimulant, consumers should be aware of the potential side effects, as they can be very harmful to one’s health. Energy drinks are beverages whose producers advertise thatRead MorePromote Product Essay1062 Words   |  5 PagesIntroduction We are introducing monster energy drink. Monster Energy drink is a soft drink advertised as boosting energy. This drink usually does not emphasize energy derived from the calories. They contain, but rather through a choice of caffeine, vitamins, and herbal supplements the manufacturer has combined. The special herbs and ingredients used in this energy drink are mostly from Chinese herb stock. We targeted both gender male amp; female and we used most effective techniques for our productRead MoreRed Bull1644 Words   |  7 Pagesfield of operation? Red Bull operate within the energy drinks sector of the soft drinks market. The product is an example of a functional drink. Functional foods respond to consumer interest in well-being and performance. 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It is synonymous to a â€Å"bull in china shop† – it is not subtle and you are likely to break something, however, you will look cool doing it and become part of a sub-culture bordering on anti-establishment. This is the key to the â€Å"BUZZ† – there are no rules. Who doesn’t have a rebel inside wanting to get out, who wants to fly, jump, ski or escape from the mundane? Red Bull developed a safe way of escape through association: energyRead MoreMarketing Plan of Mother Energy Drink Essay2560 Words   |  11 PagesExecutive Summary Mother energy drink aims to provide high quality energy for people. In June 2013, Mother introduced a new energy drink flavor which is Green Storm. This new flavor can expanded the Mother range to add a variety that is perfect for consumers who are looking for mother of an energy hit, with naturally sourced caffeine. The main idea of this marketing plan is to gain more interests of its customers, make more people to understand this energy drink. The highlights of this planRead MoreAdvertising Strategy of Redbull2905 Words   |  12 Pagesthe leader in the energy drink market, Red Bull was created in 1984 by Dietrich Mateschitz and now produces an annual turnover of more than 3 billion Euros (Gschwandtner 2004). Red bull is an internationally popular energy drink that is intended to taste like mixed berries. Red Bull is packaged in a slim aluminium blue and silver container with two red bulls as the logo. It provides 8.3 US fl. oz. of thirst quenching power fluid and contains 80 mg. of pure caffeine; this energy drink combats mentalRead MoreRed Bull Marketing Plan7856 Words   |  32 PagesHow Red Bull woke up the teen market It looks (and tastes) like medicine, but it still conquered the soft drinks trade. Now the edgy pick-me-up is moving into the grown-up world of motor racing. John Arlidge reports reddit this John Arlidge The Observer, Sunday 5 December 2004 Article history At this time of year fallen leaves shroud the carefully planned suburbs of Milton Keynes. Mist drifts in from the fields. The posh car firms - Mercedes, Volkswagen, Audi - whose UK head offices ringRead MoreRed Bull4552 Words   |  19 Pages1. Introduction In 1982, Dietrich Mateschitz discovered â€Å"tonic drinks† on a business trip to Asia. He decided to commercialize them in Europe, and created the Red Bull brand in 1984. He launched the first beverage on the Austrian market in 1987. The drink was a major success, and is now available in over 160 countries. By 2009, four billion Red Bull cans have been drank and the company has become the leader of the energy drink industry. The firm launched other products, such as Red Bull Sugarfree